Charlotta brings with her vast experience in brand concept development, having worked with successful global lifestyle brands and been responsible for developing over 1,000 textile products for the global market.
Her track record includes fourteen influential years at IKEA - as well as founding and running an award-winning advertising agency. In a bold move, Charlotta and her John Lewis design team are ditching multiple modes to introduce a new, pared back interior rulebook with just two trends. Home trends have been halved and simplified into 'Modern' and 'Classic' expressions, each offering customers furniture and accessories for their home and garden that will be affordable, achievable and unique in style.
The Spring collection begins this step change, strengthening the assortment with the introduction of products with a signature design that are just as strong on their own as they are in a room set. From upholstery created in British factories to heritage patterns re-imagined from the archives, each product has the quality customers expect ... and is undeniably John Lewis in identity.
Charlotta and her team say they will continue to build on this new vision, integrating it into every product category from Autumn.
Her strategy for the brand couldn't be clearer: "I am thrilled to join John Lewis and be part of such an iconic British brand. My vision for home is simple: I want to make it easy for customers to shop with us and identify their own style, whilst also ensuring we design for a number of different price points.
"Starting with Spring, we are moving forwards with two distinct trends that highlight and champion our heritage. My vision for every home product we sell is that each and every design that comes from my team is iconically John Lewis.
"The attention to design details, the quality and the timeless style mean it is undeniably part of our range. You'll see this beginning to come through in Spring, with products such as the Blocky armchair. And more will come later this year across the whole department.
"I want to simplify the interiors for our customers - making them stylish, accessible, functional and easy to shop. I think about it like a recipe card; for example when it comes to soft furnishings you start with a plain colour, layer on stripes and add in a graphic. I want to give our customers confidence to make these choices and discover their own unique style".
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Image credit: John Lewis
If you can't stand the heat, get out of the kitchen! Or ... add a touch of serene tranquility with the Inhale glass splashback from Red Dog Glass Design. Taking inspiration from rolling hills and the expansiveness of the British landscape, Inhale is based on a piece of original artwork from Red Dog Glass Design founder, Sally Coulden.
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Stockist details: +44 (0) 117 907 4101
Image credit: Red Dog Glass Design
Independent design house FabFunky is heralding the start of summer with a blooming homeware collection that oozes summer vibes. The Floral and Botanical collection (prices start at £62) is a myriad of floral blooms, luscious greenery and a smattering of wildlife and has been created to deliver a slice of summer into the home. So it's well worth visiting their website!
0161 696 6949
Image credit: FabFunky
Exciting new fashion brand Chapter.London has launched its staple collection of stylish dresses, jumpsuits, tops and trousers. The range, created by Tanya Patel, includes bold leopard prints, leather-look trousers, and bright made-for-summer midi and maxi dresses, all in sizes 8 to 20. With sustainability at its core, the brand uses certified OEKO-TEX materials, and recycled packaging - and is designed and manufactured in England.
Image credit: Chapter.London
Small room makeovers are big news this season, and independent wallpaper design house Ohpopsi believes even the tightest spaces will benefit from a maximalist makeover. Using data from Pinterest Trends, Ohpopsi has discovered that searches for the term "small living room inspiration" are up 80% from the previous year (!), while "small full bathroom ideas" are up 2,500% for the same period (!!!).
0161 923 0234 or email@example.com.
Image credit: Ohpopsi
Concrete & Wax
From the award-winning UK studio run by design duo Alex Sommer and Laura Keller, CONCRETE&WAX is a collection of unique, handmade concrete homewares and home fragrance. Launched in November 2018, The Modular Collection of stackable and interchangeable concrete candle holders and natural wax candles reveals a new way to introduce fragrant light - and style - into any home! The flexible and interchangeable design allows for both complex stacking arrangements or simple low-key displays. This collection won "My Gift of All Time" at the Gift of the Year Awards 2022.
see website or call 07825 759666
Image credit: Concrete & Wax
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